Sr Manager, Creative Strategy Lifestyle Games
Electronic Arts – Marina del Rey, CA
Electronic Arts is hiring a Sr Manager, Creative Strategy to lead marketing campaigns for its top lifestyle and casual mobile games.
This is a full-time, on-site role based in Marina del Rey, California.
You will own and execute creative strategy for game titles, working closely with product marketing, studio partners, and performance teams.
The role includes managing creative agencies, developing campaign assets, and aligning messaging with data-driven insights.
You will collaborate with internal teams across user acquisition, data science, and communications to drive player growth and engagement.
Daily tasks include briefing vendors, reviewing assets, planning campaigns, and adapting content for multiple platforms.
You will also manage and mentor a team of creative leads, supporting innovation and high-quality execution.
Strong communication and leadership skills are required to align efforts across departments and external partners.
You must have 8 or more years of experience in game marketing, product marketing, or creative production.
Experience with mobile game marketing or lifestyle/casual brands is required.
You should be confident managing cross-functional campaigns and working with performance-driven creative strategies.
Background in marketing, business, or a related field is expected.
Bonus points for experience managing direct reports and working with live service titles.
The position includes full benefits, generous PTO, paid holidays, paid parental leave, and full medical/dental/vision coverage.
